KB Home Launches New Platform, Maintaining #1 Customer Satisfaction Rating Among Builders
KB Home unveiled a new brand platform, “We See You,” which underscores the company’s passion for being customer centric in its approach.
The “We See You” platform is designed to highlight KB’s focus on delivering the most customer obsessed attention than any homebuilder in the world. “We See You” reinforces KB Home’s distinctive approach in the new-home residential market through emotional storytelling. The company listens to its customers and pays careful attention to their aspirations. And then, KB Home builds — not just anyone’s house but an affordable, personalized new home that reflects its customers’ style, budget and dreams.
“A home is the largest and most emotional purchase that most people make in their lifetimes, a major milestone that embodies their most cherished hopes and goals. That’s why the relationships we form with our customers are the foundation of everything we do,” said Jeffrey Mezger, KB Home Chairman and Chief Executive Officer. “Our new brand platform, ‘We See You,’ beautifully captures the essence of KB’s commitment to delivering an outstanding customer experience, one driven by a company culture where our employees feel valued because their work has purpose.”
According to Business Wire, KB Home’s customer-centric approach begins with data-driven product design based on thousands of extensive surveys of actual recent buyers. The company then builds choice into every one of its home designs and homebuying process. Its customers can tailor their home to their unique lifestyle and budget, from homesites and floor plans to design choices. Every homebuyer is supported by a dedicated team to see their purchase through and guide them every step of the way throughout the design and building process. Additionally, the company conducts a series of follow-up visits after move-in to ensure an exceptional homeowner experience. In recognition of its commitment to going above and beyond, KB Home achieved the highest level of customer satisfaction in its history in 2024 and continues to earn the distinction of being the #1 customer-ranked national homebuilder in third-party buyer surveys.