Older adults increasingly are becoming tech-savvy, using smartphones and tablet computers to communicate with their family members and friends. They also use their smart devices to conduct their own research on where they want to live. For this reason and more, digital tactics are a critical part of senior living community marketing activities. A website is one of a senior living operator’s most important assets. It’s where prospective residents are going to learn more about the community. It’s the place where you build trust and show your leadership in the industry.
Source: McKnight’s Senior Living