New Era of Custom Homes Leans Into Long Term Energy Efficiency

From sustainability to flexibility, these trends represent a shift in what today’s buyers are looking for

By Ryan McDaniel

As we get deeper into 2025, the custom home building industry is evolving. While modern open floor plans have defined recent decades, homeowners are now seeking spaces that reflect individuality and function in new ways. Platforms like Pinterest have put an unprecedented wealth of inspiration at clients’ fingertips, driving a resurgence in divisional spaces—layouts that balance openness with separation, allowing homeowners to express a wider variety of interior design ideas.

Moving Beyond the Open Floor Plan

For years, the open-floor plan model has been the primary trend for residential living; celebrated for its ability to foster connectivity within homes with more efficient layouts (less hallways, walls, etc.) and a stronger connection to the outdoors. But today, clients desire more distinct spaces for their interiors. This doesn’t signal a return to overly compartmentalized designs of the past. Instead, it’s about creating intentional zones that allow for privacy, purposeful use and tailored aesthetics, while maintaining the benefits of a modern open floor plan.

This trend presents an exciting challenge for architects and designers: how to design homes that feel cohesive while accommodating more specialized rooms—spaces for entertaining, family time, work and personal retreat. Equally important is maintaining strong connections to the outdoors, maximizing views and designing homes for entertaining. Achieving this balance will define the next wave of residential design.

Embracing Natural Materials

Another noticeable shift is the renewed emphasis on organic materials and traditional building forms. Clients are moving away from sleek, minimalist “modern boxes” in favor of warm, textured designs that evoke timelessness and craftsmanship. When designing a custom home, we feel that it is a highly personal experience one that tells the story of our Clients and supports their legacy that will benefit generations to come.  

Recent innovations in building materials now allow designers to embrace the qualities of raw natural elements without the same environmental impacts. As an example, there are now a wide range of thermally modified woods and synthetic alternates that address responsible forestry and protect our natural resources without compromising aesthetic and reducing the maintenance requirements. 

Perhaps the most transformative trend isn’t about materials or layouts but the role clients play in the design process.”

The Continued Rise of Energy Efficiency

As energy costs rise and utility availability becomes less predictable, energy-efficient homes will remain a top priority in 2025. Homeowners increasingly think long-term, valuing designs that reduce environmental footprints while lowering monthly expenses.

Smart home technology plays a significant role. Automated systems that monitor and optimize energy consumption—lighting, HVAC and water usage—are becoming standard in custom builds. Solar panels, battery storage systems and energy-efficient appliances are no longer seen as luxury upgrades but essential investments for a sustainable future.

This focus on sustainability aligns with the push toward net-zero energy homes, which produce as much energy as they consume. As architects, we are tasked with integrating these technologies seamlessly into designs without compromising aesthetics or functionality.

A Future Shaped by Client Collaboration

Perhaps the most transformative trend isn’t about materials or layouts but the role clients play in the design process. With access to endless imagery and inspiration online, homeowners come to the table with clearer visions for their dream homes than ever before. While this democratization of design fosters creativity, it also raises expectations for architects to translate a wealth of ideas into cohesive, functional spaces.

The future of custom home building lies in collaboration—guiding clients through the possibilities while honoring their personal style and needs. This dynamic not only results in more meaningful, personalized spaces but also pushes architects to continually innovate and refine their craft.

Ryan McDaniel, AIA, SARA, LEED AP BD+C, is a partner and director of design at Brandon Architects, Inc.