Woodlands at Bethany caters to a different buyer and a new price point for Delaware homebuilder Insight Homes, but their green efforts and luxury offerings have been taken to a whole new level
By Sergio Flores
More than just a home builder, Insight Homes has built a reputation around advancing green technologies that better the environment and quality of life for homeowners. Multiple organizations including the American Lung Association, US Department of Energy, and NAHB have recognized Insight Homes’ building practices for their positive effects on energy efficiency, quality and value, and structural innovations.
Insight Homes continues their legacy with a more boutique-styled neighborhood, Woodlands at Bethany in Frankford, Del. With Delaware famous for its beach towns, the community is within close proximity to Bethany Beach. The resort town of Bethany differs from the nearby town of Rehoboth Beach. Rehoboth is popular all seasons-round, with a significant number of visitors and shoppers in the off season. Bethany, however, is quite the opposite, with sidewalks rolling up after Labor Day and traffic quite slow. In fact, its year-round population figures are less than 2,000 people. Consequently, the buyer at Bethany Beach is much different. Bethany attracts mid-50s buyers from neighboring areas, including Baltimore and D.C. that are not quite yet retired, but looking for the right home that will get them there.
Insight’s typical buyers were retired already, so Woodlands at Bethany explores a new type of buyer with a new price point. “Our clients have always been savvy and educated homeowners—including a lot of retirees and second homeowners,” explained Rob Elliott, President for Insight Homes. “As more and more people flee high taxes or cost of living in neighboring states for our great weather and tax-free Delaware friendliness, our potential client base has increased.”
Because the buyer is different, the homes’ designs are different, too. “Those used to higher quality and larger homes are now seeking Insight’s science and quality offerings in their price bracket,” reported Elliott. “We have expanded our floorplan offerings, we have many models that can offer multiple bedrooms for expansion. A higher-end audience demands more. We have listened to area homebuyers. We want to be the home they choose.”
The Kramer model at Woodlands at Bethany is ideal for buyers looking for a custom home that will meet their personal needs and offer the latest in green building techniques. Affordable and yet large, it meets the sweet spot of a beautiful home at a lower cost per square foot. The Kramer is the most expensive model in the community, and the first model home revealed for the community. “We made significant interior and cosmetic exterior changes since we knew this model would be crucial,” said Elliott. “So, we came up with an entirely new upstairs master suite concept including the deluxe or luxury bath.” Rich in taste and style, the bath has a vaulted ceiling, the living room offers a coffered ceiling and wood panel treatment on the ceiling of the morning room. “We believe these changes speak to the buyer of this neighborhood, and apparently we were right—as five of these homes were sold as a result of the model and its upgrades.”
As is the case with all Insight communities, these homes aren’t just luxurious in looks, they’re engineered to be greener, translating to homeowners’ using less energy and leaving less of a footprint behind. To acknowledge their green endeavors, homes adhere to the NAHB’s Green Building Program.
Designing such a complex home for a new market requires meticulous attention to detail. With Insight serving as the builder, architect, and developer, they had more control when implementing cost-saving measures to deliver a complete and cohesive vision of their neighborhoods.